Summer Schools

SUMMER SCHOOLS AT TBU

TBU Summer Schools 2017

TBU Summer Schools are organised from 14 to 25 August 2017 at Tomas Bata University in Zlín.

Further information about the courses are available on the following link – www.summerschools.utb.cz

If you have any further question, please do not hesitate to contact us at summerschools@utb_cz

TBU Summer Schools 2016

Course list 2017:

Consumer Behaviour and Branding

Organized by: Faculty of Management and Economics

3 ECTS credits

Subjects covered:

  • Concept and principles of branding
  • Consumers decision-making
  • Cross cultural consumer behaviour
  • World brands versus local brands
  • Global marketing opportunities

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 520 (deadline: 30 April 2017)
  • Second round: EUR 570 (deadline: 31 May 2017)

Guarantor: doc. Ing. Miloslava Chovancová, CSc.

Lecturer(s): doc. Ing. Miloslava Chovancová, CSc.

Cybernetics and Informatics – Key 21st Century Sciences

Organized by: Faculty of Applied Informatics

3 ECTS credits

Subjects covered:

  • Cybernetics Informatics
  • Data Management
  • Data Security
  • Computer Security
  • Penetration testing

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 500 (deadline: 30 April 2017)
  • Second round: EUR 550 (deadline: 31 May 2017)

Requirements: Basics of the Linux command line

Guarantor: Ing. David Malaník, Ph.D.

Lecturer(s): Ing. David Malaník, Ph.D.

English for Business

Organized by: Faculty of Humanities

4 ECTS credits

Subjects covered:

  • Intensive English language classes
  • Courses focusing on present-day economic and political issues
  • Topics in commercial correspondence and business vocabulary
  • Successful business communication and presentation
  • Practical excursions

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 620 (deadline: 30 April 2017)
  • Second round: EUR 670 (deadline: 31 May 2017)

Requirements: Level of English skills: B1

Guarantor: Mgr. Dagmar Machová, Ph.D.

Lecturer(s): Mgr. Dagmar Machová, Ph.D., Mgr. Petra Charvátová, Mgr. Petr Dujka, Mgr. Helena Kaňková, Ph.D., Gregory Jason Bell, B.A., M.B.A., M.A., Ph.D., PhDr. Katarína Nemčoková, Ph.D., Daniel Paul Sampey, MFA, Mgr. Lenka Drábková, Ph.D.

Environmental-Friendly Technologies for Solid Waste Treatment

Organized by: Faculty of Technology

4 ECTS credits

Subjects covered:

  • Waste characterization and classification
  • Recycling technologies
  • Waste disposal technologies
  • Biodegradable waste; industrial composting and biogas production
  • Practical laboratory works, excursions

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 450 (deadline: 30 April 2017)
  • Second round: EUR 500 (deadline: 31 May 2017)
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Guarantor: prof. Mgr. Marek Koutný, Ph.D.

Lecturer(s): prof. Mgr. Marek Koutný, Ph.D., Ing. Roman Slavík, Ph.D., Ing. Lenka Veverková, Ph.D.

Lean Engineering

Organized by: Faculty of Management and Economics

4 ECTS credits

Subjects covered:

  • Lean philosophy, lean thinking for economists, managers, technicians
  • Lean production
    • main ideas and principles of lean production
    • methods and tools of industrial engineering focused on increasing production process performance and efficiency
    • production concepts in the Czech Republic and in the world
  • Lean administration
    • definition of administration process in the company
    • process analysis and improvement model proposals for efficient administrative processes
    • teamwork and motivation for lean administration and production
  • Lean logistics
    • core principles of efficient enterprise logistics
    • material and information flows within the lean production and administrative logistics
    • KAIZEN activities in enterprise logistics
  • Lean in innovation processes
  • Good innovation – higher profit for company and customers
  • Innovation concepts – practical examples

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 520 (deadline: 30 April 2017)
  • Second round: EUR 570 (deadline: 31 May 2017)

Guarantor: prof. Ing. Felicita Chromjaková, PhD.

Lecturer(s): prof. Ing. Felicita Chromjaková, PhD.

Polymer Processing and Functionalization

Organized by: Faculty of Technology

4 ECTS credits

Subjects covered:

  • Multidisciplinary approach to medical devices production
  • Powder injection moulding from the polymer processing point of view
  • Processing-induced structure and properties of polymers
  • Electrorheology and magnetorheology

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 450 (deadline: 30 April 2017)
  • Second round: EUR 500 (deadline: 31 May 2017)

Guarantor: doc. Mgr. Aleš Mráček, Ph.D.

Lecturer(s): prof. Ing. Berenika Hausnerová, Ph.D., doc. Mgr. Aleš Mráček, Ph.D.

Selected Quantitative Methods for Managerial Decision Making

Organized by: Faculty of Management and Economics

5 ECTS credits

Subjects covered:

  • Problem solving and quantitative analysis for decision making, model development, data preparation, model solution, report generation, implementation, Management science technique
  • Linear programming. Problem formulation, economical model, mathematical model, solution (graphical, software), sensitivity analysis and interpretation of solution. Linear programming applications (marketing, finance, production management, transportation). Solution of LP models - the simplex method, distribution method.
  • Network models. Shortest route problem, minimal spanning tree problem, maximal flow problem. Project scheduling - CPM/PERT (the concept of critical path, determining of critical path, time slacks), time-cost analysis.
  • Waiting line models (queuing theory). Structure of waiting line system (single-channel waiting line, distribution of arrivals, distribution of service time, queue discipline, steady-state situation, multiple-channel waiting line models, economic analysis of waiting lines.

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 520 (deadline: 30 April 2017)
  • Second round: EUR 570 (deadline: 31 May 2017)

Guarantor: RNDr. Bedřich Zimola, Ph.D.

Lecturer(s): RNDr. Bedřich Zimola, Ph.D.

Sustainable Development and Triple Bottom Line

Organized by: Faculty of Management and Economics

3 ECTS credits

Subjects covered:

  • Relationship of Ethics and Economics
  • Tools of Ethics and BSC
  • Corporate Social Responsibility and Creating Shared Value
  • Fair Trade vs Free Trade
  • Consumerist Society and Sustainable Development

Fee (course, accommodation, breakfasts and events are included):

  • First round ("early bird"): EUR 520 (deadline: 30 April 2017)
  • Second round: EUR 570 (deadline: 31 May 2017)

Guarantor: Ing. Jiří Vaněk, Ph.D.

Lecturer(s): Ing. Jiří Vaněk, Ph.D.