Tomas Bata University in Zlín

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Faculty of Multimedia Communications

Marketing Communications

Faculty: Faculty of Multimedia Communications Programme: Mediální a komunikační studia Subject: Marketing Communications Form: Full time Type: Bachelor's Language: Czech

The aim of the study is to prepare future graduates for work in the field of marketing and marketing communications. The study focuses on deepening of knowledge and basic theoretical background in the field of marketing communications and other related disciplines. Theoretical knowledge is applied in the context of instruction on case studies on praxis and anchored in the final diploma praxis that gives students an actual insight into the issues of the industry. The graduates gain knowledge building on the knowledge of the main forms of marketing communications, focusing on specific areas of media and communications praxis. The graduates will acquire professional skills applicable in a wide range of companies, organisations and institutions, as well as in the development of their own business.

This programme is taught in Czech only.

What courses can you look forward to?
  • Inter-cultural marketing
  • Consumer behaviour
  • Ethics
  • Creativity of advertising
  • Marketing services
  • Theory of argumentation
  • Marketing management
  • Semiotics of advertisements
  • Trends in marketing communication
  • Art and media
  • Controls human sources
  • Economics
Where can you find employment after graduation?
  • Marketing manager
  • Spokesperson
  • Crisis communications manager
  • Content specialist
  • Brand manager
  • Social media manager
  • Event manager
  • Account manager
  • Copywriter

Form of study: part-time

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