Marketing Management
This programme is taught in Czech only
Would you like to know everything about marketing and management? Then you are in the right place. This programme will provide you with a comprehensive skill set, knowledge and the competence required for employment in Czech as well as international enterprises in the private and public sector. If you wish to use your skills creatively, have the necessary tools along with the principles and methods of solving various issues of management and marketing, you will be in your element.
Your general knowledge of management will be extended in specific areas such as strategic management, international management and human resource management. Besides acquiring a vast knowledge of general marketing, you will be provided with the chance to experience marketing applications, industrial and international marketing and marketing communication. You will be instructed and encouraged to become socially mature, follow an ethical and humane code, value the principles and methods of Tomas Bata enterprise management and utilize them in present and future conditions of economic development. And only then, we will be able to say that you are ready for your professional life.
In the course of your studies, you will study at least one special subject in English.
Which special course units can you look forward to?
- Strategic Management
- Applied Marketing Research
- Marketing Applications
- Human Resource Management
- Industrial Marketing
- Managerial Ethics
- Marketing Communication
- International Marketing
- Digital Marketing
- Brand Management
Each study programme is supplemented by an offer of compulsory optional subjects. This enables the student to profile in the specific field of study.
Where can you work after completing your studies?
- Managerial positions in manufacturing, industrial and trade companies
- Managerial positions in public administration organizations
- Employees of consulting and non-profit organizations
- Marketing manager, business manager
- Setting up a business of your own